JioStar to spend Rs 33,000 crore on content in FY26: Uday Shankar

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JioStar to spend Rs 33,000 crore on content in FY26: Uday Shankar - Business Standard

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If we can help these emerging businesses scale, build new brands, and bring them into the advertising ecosystem, it would create enormous value.

He added that when a media company is investing, its investment entirely targets the Indian consumer, their tastes and their requirements.

Shankar talked about the untapped advertising potential in tier III and IV cities.“In advertising, India has really only seen the first phase of brand building.